The Impact in the Data
When strategy meets execution, the numbers speak for themselves.
5 years together!
562 tickets completed
24 releases
+125-186% increase in clicks from organic to the websites across all brands
Innisfree: +186%Laneige: +165%Sulwhasoo: +145%AP Beauty: 125%
Milestones & Wins
We didn't just keep the lights on; we pushed boundaries. Here are the defining moments of our partnership this year:
Established a continuous A/B testing workflow with Visually
To optimize on-site performance.
AP Beauty Rebrand
Ometria implementation
Cart refactor
JuicePop PDP enhancements
Limited time variants, custom variant-branded ATC display, Routine Builder color, and Hue star ratings, create new Perfect Pairing upsell module and animation carousel, introduce dynamic content for quiz section.
Launched new blog landing and listing template, and scaled blog production
To boost SEO rankings and strengthen AI-driven visibility.
Migrate Subscription platform to SKIO
SWYM integration
AI visibility enhancements
I.e. schema.
From the Team <3
Building for AMOREPACIFIC is personal for us. Here is what the team is most proud of:
“This is my first year on the Amore account! It was great to get more involved launching A/B testing initiatives, taking on more analytics work, and focusing on SEO initiatives! I'm really proud of the quarterly roadmap and reporting refinements we've made this year to provide more value!”
Eliana Doering
“I am so thankful for the trust and collaboration we have with the APUS team. Every single day it feels like everyone is actively working to make the sites a better place. Having strategic collaboration, bringing so many great minds together, and seeing actionable changes with positive gains this year has been great! I am looking forward to delivering more authentic brand DNA enhancements like the upcoming January product launch, and bringing more life to core moments for the brands in 2026!”
Jay McHugo
“Helping to shape the broader analytics ecosystem and working with a team willing to taking action on key recommendations this year has been incredibly rewarding, productive and motivating!”
Gus Sanchez
